The Influence of Advertising Creativity and Brand Attitudes and Their Impact on Purchasing Decisions (Shopee E-Commerce Product Purchase Case Study)
The company needs the so-called competitive advantage to succeed both in the domestic and international markets, where fierce competition from other businesses is a constant threat. Rapid advances in information technology, particularly the internet, have had a far-reaching impact in many areas, in...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis Islam
2024-12-01
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| Series: | Mabsya |
| Subjects: | |
| Online Access: | https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/7406 |
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