Evaluating the Effect of Artificial Intelligence on Perceived Business Performance of Turkish Firms in Technology Development Zones in Türkiye
Artificial intelligence (AI) has become integrated into many areas of business and daily life; however, its strategic impact on organizations in Türkiye has not been thoroughly studied. This study addresses this gap by empirically assessing the effect of AI adoption on perceived business performance...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University Press
2024-12-01
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| Series: | Istanbul Business Research |
| Subjects: | |
| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/95214EA59B8F4747AE061397A8D0EA87 |
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