Unpacking the tracks: Diving into high-speed rail marketing research trends (2014–2024) and shaping the future of the field

Unpacking the tracks: Diving into high-speed rail marketing research trends (2014–2024) and shaping the future of the field

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This study addresses the critical gap in understanding High-Speed Rail (HSR) marketing strategies in emerging Southeast Asian markets, such as Indonesia, where unique cultural, economic, and infrastruc­tural factors require tailored approaches. Employing bibliometric analysis, the present study del...

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Bibliographic Details
Main Authors: Cep Abdul Baasith Wahpiyudin, Ujang Sumarwan, Megawati Simanjuntak, Irvan Nani
Format: Article
Language:English
Published: Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management 2025-08-01
Series:Asian Management and Business Review
Subjects:
High-speed rail (HSR) marketing
Bibliometric analysis
Emerging southeast asian markets
Consumer behavior
Tailored marketing strategies
Online Access:https://journal.uii.ac.id/AMBR/article/view/38659
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https://journal.uii.ac.id/AMBR/article/view/38659

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