GREEN DINAMIC CAPABILITY IN ENHACING PERFORMA PRODUCT INNOVATION IN THE CREATIVE INDUSTRY SECTOR : THE MODERATING EFFECT OF GREEN CREATIVITY

This study explores the importance of human resource dynamic capabilities to create product innovation through the mediating role of green creativity in handicraft organizations in Malang-East Java by utilizing natural resources and local wisdom. The purpose of this study is to determine the role o...

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Main Authors: Ade Suryana, Murtianingsih Murtianingsih, Widi Dewi Ruspitasari
Format: Article
Language:English
Published: Institut Teknologi dan Bisnis Asia Malang 2024-11-01
Series:Jurnal Ilmiah Bisnis dan Ekonomi Asia
Subjects:
Online Access:http://jibeka.asia.ac.id/index.php/jibeka/article/view/2322
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author Ade Suryana
Murtianingsih Murtianingsih
Widi Dewi Ruspitasari
author_facet Ade Suryana
Murtianingsih Murtianingsih
Widi Dewi Ruspitasari
author_sort Ade Suryana
collection DOAJ
description This study explores the importance of human resource dynamic capabilities to create product innovation through the mediating role of green creativity in handicraft organizations in Malang-East Java by utilizing natural resources and local wisdom. The purpose of this study is to determine the role of green dynamic capabilities in creating long-term environmentally friendly creativity that will improve the performance of green product innovation. This research method uses a quantitative approach, namely testing the influence of green dynamic capability variables in creating environmentally friendly creativity so that they can create green product innovation performance. The research sample consisted of 96 respondents who met the criteria for creative industry entrepreneurs, then the data analysis stage used PLS-SEM. The results of the study indicate that green dynamic capabilities have a significant effect on environmentally friendly creativity and green product performance, while environmentally friendly creativity also has a significant effect on product performance and is able to mediate the relationship between green dynamic capabilities and product innovation performance.
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language English
publishDate 2024-11-01
publisher Institut Teknologi dan Bisnis Asia Malang
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series Jurnal Ilmiah Bisnis dan Ekonomi Asia
spelling doaj-art-3093fd6f6d454f53838b7e71cbd3bd2f2025-08-20T02:13:56ZengInstitut Teknologi dan Bisnis Asia MalangJurnal Ilmiah Bisnis dan Ekonomi Asia0126-12582620-875X2024-11-0118310.32815/jibeka.v18i3.2322GREEN DINAMIC CAPABILITY IN ENHACING PERFORMA PRODUCT INNOVATION IN THE CREATIVE INDUSTRY SECTOR : THE MODERATING EFFECT OF GREEN CREATIVITYAde Suryana0Murtianingsih Murtianingsih1Widi Dewi Ruspitasari2Institut Teknologi dan Bisnis Asia MalangInstitut Teknologi dan Bisnis AsiaInstitut Teknologi dan Bisnis Asia Malang This study explores the importance of human resource dynamic capabilities to create product innovation through the mediating role of green creativity in handicraft organizations in Malang-East Java by utilizing natural resources and local wisdom. The purpose of this study is to determine the role of green dynamic capabilities in creating long-term environmentally friendly creativity that will improve the performance of green product innovation. This research method uses a quantitative approach, namely testing the influence of green dynamic capability variables in creating environmentally friendly creativity so that they can create green product innovation performance. The research sample consisted of 96 respondents who met the criteria for creative industry entrepreneurs, then the data analysis stage used PLS-SEM. The results of the study indicate that green dynamic capabilities have a significant effect on environmentally friendly creativity and green product performance, while environmentally friendly creativity also has a significant effect on product performance and is able to mediate the relationship between green dynamic capabilities and product innovation performance. http://jibeka.asia.ac.id/index.php/jibeka/article/view/2322Green dynamic capabilitiesgreen creativityproduct innovation performancecreative Industry SMEs
spellingShingle Ade Suryana
Murtianingsih Murtianingsih
Widi Dewi Ruspitasari
GREEN DINAMIC CAPABILITY IN ENHACING PERFORMA PRODUCT INNOVATION IN THE CREATIVE INDUSTRY SECTOR : THE MODERATING EFFECT OF GREEN CREATIVITY
Jurnal Ilmiah Bisnis dan Ekonomi Asia
Green dynamic capabilities
green creativity
product innovation performance
creative Industry SMEs
title GREEN DINAMIC CAPABILITY IN ENHACING PERFORMA PRODUCT INNOVATION IN THE CREATIVE INDUSTRY SECTOR : THE MODERATING EFFECT OF GREEN CREATIVITY
title_full GREEN DINAMIC CAPABILITY IN ENHACING PERFORMA PRODUCT INNOVATION IN THE CREATIVE INDUSTRY SECTOR : THE MODERATING EFFECT OF GREEN CREATIVITY
title_fullStr GREEN DINAMIC CAPABILITY IN ENHACING PERFORMA PRODUCT INNOVATION IN THE CREATIVE INDUSTRY SECTOR : THE MODERATING EFFECT OF GREEN CREATIVITY
title_full_unstemmed GREEN DINAMIC CAPABILITY IN ENHACING PERFORMA PRODUCT INNOVATION IN THE CREATIVE INDUSTRY SECTOR : THE MODERATING EFFECT OF GREEN CREATIVITY
title_short GREEN DINAMIC CAPABILITY IN ENHACING PERFORMA PRODUCT INNOVATION IN THE CREATIVE INDUSTRY SECTOR : THE MODERATING EFFECT OF GREEN CREATIVITY
title_sort green dinamic capability in enhacing performa product innovation in the creative industry sector the moderating effect of green creativity
topic Green dynamic capabilities
green creativity
product innovation performance
creative Industry SMEs
url http://jibeka.asia.ac.id/index.php/jibeka/article/view/2322
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AT wididewiruspitasari greendinamiccapabilityinenhacingperformaproductinnovationinthecreativeindustrysectorthemoderatingeffectofgreencreativity