GREEN DINAMIC CAPABILITY IN ENHACING PERFORMA PRODUCT INNOVATION IN THE CREATIVE INDUSTRY SECTOR : THE MODERATING EFFECT OF GREEN CREATIVITY

This study explores the importance of human resource dynamic capabilities to create product innovation through the mediating role of green creativity in handicraft organizations in Malang-East Java by utilizing natural resources and local wisdom. The purpose of this study is to determine the role o...

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Bibliographic Details
Main Authors: Ade Suryana, Murtianingsih Murtianingsih, Widi Dewi Ruspitasari
Format: Article
Language:English
Published: Institut Teknologi dan Bisnis Asia Malang 2024-11-01
Series:Jurnal Ilmiah Bisnis dan Ekonomi Asia
Subjects:
Online Access:http://jibeka.asia.ac.id/index.php/jibeka/article/view/2322
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