Private Label Introduction and Sales Format Selection with Regard to e-Commerce Platform Supply Chain
Largely motivated by the industrial practice in which a platform giant will encroach online retailing by introducing private label (PL) products, this paper aims to investigate the optimal introduction decision for a platform and identify the best sales format, between the reselling format and the a...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-03-01
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| Series: | Mathematics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7390/13/5/865 |
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