The Tech-Enabled Shopper Impacting a Phygital Retail Complex System Stimulated by Adaptive Retailers’ Valorization of an Increasingly Complex E-Commerce

The Tech-Enabled Shopper Impacting a Phygital Retail Complex System Stimulated by Adaptive Retailers’ Valorization of an Increasingly Complex E-Commerce

The rise of the experience economy, driven by disruptive technologies delivering innovative experiences, has transformed the interactions between tech-enabled shoppers and the phygital retail complex system. An important knowledge gap is addressed in our study by evaluating shoppers’ perceptions of...

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Bibliographic Details
Main Authors: Theodor Valentin Purcărea, Ştefan-Alexandru Ionescu, Ioan Matei Purcărea, Irina Purcărea, Alexandra Georgiana Ionescu
Format: Article
Language:English
Published: MDPI AG 2025-02-01
Series:Systems
Subjects:
phygital retail complex system
disruptive technologies
e-commerce
retailers’ enhanced capabilities
tech-enabled shopper
innovative experience
Online Access:https://www.mdpi.com/2079-8954/13/3/152
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