Defining health and lifestyle characteristics of the age 50+ population: cluster analysis of data from the PROTECT study
IntroductionThe proportion of older people in the world is increasing and evidence suggests that older adults interact differently with products. Understanding this change is necessary to develop products that satisfy this cohort’s needs. Chronological age is typically used to segment older consumer...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-07-01
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| Series: | Frontiers in Public Health |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpubh.2025.1528952/full |
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