Textual Patterns and Virality in X: An Analysis of Engagement in Telenovela Posts

X, previously known as Twitter, boasts 556 million active users and is widely used by businesses to engage with their audiences. In our study, we focused on TV Globo's telenovela "Terra e Paixão" broadcast in 2023, to analyze the impact of textual patterns on post virality using natur...

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Bibliographic Details
Main Authors: William Ferreira, Jefferson Lima
Format: Article
Language:English
Published: Universidade do Porto 2024-07-01
Series:U.Porto Journal of Engineering
Subjects:
Online Access:https://journalengineering.fe.up.pt/index.php/upjeng/article/view/2630
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