The role of sustainable digital innovation in achieving sustainability in female-owned businesses of Gilgit-Baltistan: do entrepreneurial attitude, perceived behavior and subjective norms matter
Abstract In recent years, females have been significantly contributing to economic growth by their tenacity, skill, and proficiency. For emerging countries, the poor performance of female entrepreneurs is concerning due to restricted resource access and the absence of social norms. This study aims t...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2025-04-01
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| Series: | Discover Sustainability |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s43621-025-01148-2 |
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