The role of sustainable digital innovation in achieving sustainability in female-owned businesses of Gilgit-Baltistan: do entrepreneurial attitude, perceived behavior and subjective norms matter

Abstract In recent years, females have been significantly contributing to economic growth by their tenacity, skill, and proficiency. For emerging countries, the poor performance of female entrepreneurs is concerning due to restricted resource access and the absence of social norms. This study aims t...

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Bibliographic Details
Main Authors: Shahina Qurban Jan, Jiang Junfeng, Muhammad Babar Iqbal, Ali Raza, Mehwish Baig, Kainat Abdul Majeed
Format: Article
Language:English
Published: Springer 2025-04-01
Series:Discover Sustainability
Subjects:
Online Access:https://doi.org/10.1007/s43621-025-01148-2
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