THE CONSUMER BEHAVIOR AND THE FORMATION OF VALUE IN THE RUSSIAN MARKET OF WINE PRODUCTS
The purpose of this article is to analyze consumer behavior and the formation of value proposition in the market of wine products. The analysis of sales of wine products, as well as the analysis of preferences in the choice of alcoholic beverages in Russia has been carried out. The analysis was base...
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| Format: | Article |
| Language: | Russian |
| Published: |
Real Economics Publishing House
2022-05-01
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| Series: | Стратегические решения и риск-менеджмент |
| Subjects: | |
| Online Access: | https://www.jsdrm.ru/jour/article/view/962 |
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