CUSTOMER INSIGHTS IN AUTOMOTIVE
The article „Customer Insights in Automotive Industry” shows the different types of customers that the car manufactures deal with as well as the connection between customer experience, customer satisfaction and customer service. All concepts mentioned above bring a specific contribution in makin...
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2019-05-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://mnmk.ro/en/documents/2019_1/4-5-1-19.pdf |
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