CUSTOMER INSIGHTS IN AUTOMOTIVE

The article „Customer Insights in Automotive Industry” shows the different types of customers that the car manufactures deal with as well as the connection between customer experience, customer satisfaction and customer service. All concepts mentioned above bring a specific contribution in makin...

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Bibliographic Details
Main Author: IULIA NOVACESCU
Format: Article
Language:English
Published: Universitaria Press Craiova 2019-05-01
Series:Management & Marketing
Subjects:
Online Access:http://mnmk.ro/en/documents/2019_1/4-5-1-19.pdf
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