GUIDELINES FOR THE SERVICE QUALITY DEVELOPMENT OF SMALL BOUTIQUE HOTELS THAT ATTRACT DOMESTIC WORKCATION TOURISTS: THE CASE OF PATTAYA CITY, THAILAND
The aims of this study are to 1) study the level of service quality of small boutique hotels in Pattaya City, (2) study the behaviors of Domestic workcation tourists at small boutique hotels in Pattaya City, and (3) suggest guidelines for the service quality development of small boutique hotels th...
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Main Authors: | Chayapoj LEE-ANANT, Phornprom RUNGREAUNG |
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Format: | Article |
Language: | English |
Published: |
Editura Universităţii din Oradea
2024-08-01
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Series: | Geo Journal of Tourism and Geosites |
Subjects: | |
Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55305-1277.pdf |
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