K Means Clustering Analysis for Chinese Tourists’ Segmentation on Duty-free Personal Luxury Goods Purchasing Intentions in the Asia-Pacific Region

K Means Clustering Analysis for Chinese Tourists’ Segmentation on Duty-free Personal Luxury Goods Purchasing Intentions in the Asia-Pacific Region

This study explores Chinese tourists' purchase intentions for personal luxury goods in Asia-Pacific duty-free shops using an integrated Affect Behavior Cognition (ABC) model of attitude, incorporating subjective norms. Factor analysis and K-means clustering were employed to segment the market b...

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Bibliographic Details
Main Authors: Feng Hui, Piang-or Loahavilai, Nopasit Chakpitak, Tirapot Chandarasupsang
Format: Article
Language:English
Published: Korean Marketing Association 2025-07-01
Series:Asia Marketing Journal
Subjects:
duty-free purchasing
chinese tourists
k-means clustering
customer segmentation
personal luxury goods
Online Access:https://amj.kma.re.kr/journal/vol27/iss2/5/
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https://amj.kma.re.kr/journal/vol27/iss2/5/

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