Pengaruh Iklan, Diskon dan Teman Sebaya Terhadap Impulse Buying Dalam Pembelian Produk Fashion
This study aims to determine the effect of advertising, discounts and peers on impulse buying in the purchase of Fashion Products, with a sample of 99 students of IAIN Bengkulu. The analysis technique used in this research is multiple linear regression. The results showed that partially advertising,...
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri Fatmawati Sukarno Bengkulu
2024-04-01
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| Series: | Al-Intaj |
| Subjects: | |
| Online Access: | https://ejournal.uinfasbengkulu.ac.id/index.php/Al-Intaj/article/view/2768 |
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