U.S. trust in physicians as key public health messengers during the H5N1 avian influenza outbreak

Abstract The emerging threat of H5N1 avian influenza in humans has renewed the need for effective public health communication strategies, especially in light of reduced public trust in governmental institutions. During recent health crises, personal healthcare providers, particularly physicians, hav...

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Bibliographic Details
Main Authors: Rachael Piltch-Loeb, Shawn G. Gibbs, John J. Lowe, Sara Gorman, Katarzyna Wyka, Trenton M. White, Ayman El-Mohandes
Format: Article
Language:English
Published: Nature Portfolio 2025-08-01
Series:Scientific Reports
Online Access:https://doi.org/10.1038/s41598-025-12304-z
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