The Influence of Brand Ambassadors and EWOM on Purchasing Decisions for Skincare Skintific in the Shopee Application
The development of the digital domain shows a significant increase, both internationally and domestically. This study aims to examine the influence of Brand Ambassadors and Electronic Word of Mouth (E-WOM), both separately and in conjunction, on Purchasing Decisions within the Shopee application. T...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-07-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7191 |
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