Does employer brand fuel job satisfaction? The role of intrinsic motivation
The employer brand strategically positions companies as attractive workplaces to secure and retain top talent. Elements within the reward system, known as dimensions of the employer brand, are crafted to create unique working conditions fostering job satisfaction and employee motivation. This study...
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| Format: | Article |
| Language: | English |
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Toplica Academy of Applied Studies, Department of Business Studies Blace
2024-06-01
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| Series: | BizInfo |
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| Online Access: | https://bizinfo.edu.rs/index.php/bizinfo/article/view/348 |
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| _version_ | 1850159208344846336 |
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| author | Goran Pavlović Marko Slavković |
| author_facet | Goran Pavlović Marko Slavković |
| author_sort | Goran Pavlović |
| collection | DOAJ |
| description | The employer brand strategically positions companies as attractive workplaces to secure and retain top talent. Elements within the reward system, known as dimensions of the employer brand, are crafted to create unique working conditions fostering job satisfaction and employee motivation. This study is conducted in the Republic of Serbia with 195 participants. Results indicate a statistically significant and positive impact of the employer brand on job satisfaction and intrinsic motivation. Furthermore, the research explores the mediating role of intrinsic motivation, revealing its significant influence in enhancing the positive correlation between the employer brand and job satisfaction. This underscores the crucial role of intrinsic motivational factors in shaping employee satisfaction within the employer brand framework, highlighting the intricate relationship between these variables. |
| format | Article |
| id | doaj-art-2d7acb92727a4a06ac20158d9d0ad546 |
| institution | OA Journals |
| issn | 2217-2769 2406-2324 |
| language | English |
| publishDate | 2024-06-01 |
| publisher | Toplica Academy of Applied Studies, Department of Business Studies Blace |
| record_format | Article |
| series | BizInfo |
| spelling | doaj-art-2d7acb92727a4a06ac20158d9d0ad5462025-08-20T02:23:36ZengToplica Academy of Applied Studies, Department of Business Studies BlaceBizInfo2217-27692406-23242024-06-01151111810.5937/bizinfo2401011P335Does employer brand fuel job satisfaction? The role of intrinsic motivationGoran Pavlović0Marko Slavković1Belgrade Metropolitan University, Faculty of Management, Belgrade, SerbiaUniversity of Kragujevac, Faculty of Economics, Kragujevac, SerbiaThe employer brand strategically positions companies as attractive workplaces to secure and retain top talent. Elements within the reward system, known as dimensions of the employer brand, are crafted to create unique working conditions fostering job satisfaction and employee motivation. This study is conducted in the Republic of Serbia with 195 participants. Results indicate a statistically significant and positive impact of the employer brand on job satisfaction and intrinsic motivation. Furthermore, the research explores the mediating role of intrinsic motivation, revealing its significant influence in enhancing the positive correlation between the employer brand and job satisfaction. This underscores the crucial role of intrinsic motivational factors in shaping employee satisfaction within the employer brand framework, highlighting the intricate relationship between these variables.https://bizinfo.edu.rs/index.php/bizinfo/article/view/348employer brandjob satisfactionintrinsic motivationhrm |
| spellingShingle | Goran Pavlović Marko Slavković Does employer brand fuel job satisfaction? The role of intrinsic motivation BizInfo employer brand job satisfaction intrinsic motivation hrm |
| title | Does employer brand fuel job satisfaction? The role of intrinsic motivation |
| title_full | Does employer brand fuel job satisfaction? The role of intrinsic motivation |
| title_fullStr | Does employer brand fuel job satisfaction? The role of intrinsic motivation |
| title_full_unstemmed | Does employer brand fuel job satisfaction? The role of intrinsic motivation |
| title_short | Does employer brand fuel job satisfaction? The role of intrinsic motivation |
| title_sort | does employer brand fuel job satisfaction the role of intrinsic motivation |
| topic | employer brand job satisfaction intrinsic motivation hrm |
| url | https://bizinfo.edu.rs/index.php/bizinfo/article/view/348 |
| work_keys_str_mv | AT goranpavlovic doesemployerbrandfueljobsatisfactiontheroleofintrinsicmotivation AT markoslavkovic doesemployerbrandfueljobsatisfactiontheroleofintrinsicmotivation |