Does employer brand fuel job satisfaction? The role of intrinsic motivation
The employer brand strategically positions companies as attractive workplaces to secure and retain top talent. Elements within the reward system, known as dimensions of the employer brand, are crafted to create unique working conditions fostering job satisfaction and employee motivation. This study...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Toplica Academy of Applied Studies, Department of Business Studies Blace
2024-06-01
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| Series: | BizInfo |
| Subjects: | |
| Online Access: | https://bizinfo.edu.rs/index.php/bizinfo/article/view/348 |
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