The influence of social media food marketing on body mass index among college students: public health and media perspectives

The influence of social media food marketing on body mass index among college students: public health and media perspectives

BackgroundSocial media marketing (SMM) has become a powerful tool for influencing food-related decisions among young people. By actively engaging users with targeted, interactive food content, it shapes individual preferences and consumption patterns. This study examines the impact of SMM on obesity...

Full description

Saved in:
Bibliographic Details
Main Authors: Ali Ibrahim, Wegdan Bani-Issa, Alounoud AlMarzouqi, Shamsa Al-awar, Samah Ibrahim, Adam Ibrahim, Hajar Ibrahim, Heba Khalil, Dana N. Abdelrahim
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-03-01
Series:Frontiers in Communication
Subjects:
obesity
body mass index
digital marketing
social media
food consumption behavior
college students
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1525927/full
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://www.frontiersin.org/articles/10.3389/fcomm.2025.1525927/full

Similar Items