The Marketing Strategies for Activating Tourist Flows in the Mediterranean Region

The article examines the trends in the development of tourism in the Mediterranean region, which are aimed at the formation and promotion of a comprehensive tourism product through the implementation of marketing strategies, which include a wide range of tools for consumers to independently choose t...

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Bibliographic Details
Main Author: Tymoshchuk Oleksandr O.
Format: Article
Language:English
Published: PH "INZHEK" 2025-03-01
Series:Problemi Ekonomiki
Subjects:
Online Access:https://www.problecon.com/export_pdf/problems-of-economy-2025-1_0-pages-45_50.pdf
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