Mental Accounting Practices and Spending Behavior of Collegiate Students at National University Baliwag: An Assessment

Mental Accounting Practices and Spending Behavior of Collegiate Students at National University Baliwag: An Assessment

This study assesses the influence of mental accounting practices on the spending behavior of college students at National University Baliwag. It aims to understand how gender and school affiliation influence these connections. The research employs a combination of applied, quantitative, explanatory...

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Bibliographic Details
Main Authors: Jovette Torres, Eilysea Geronimo, Elijah Marie Estabas, Nicole Banquerigo, Elijah Fritz Buenaflor, Jhon Carlo Serapio, Fideliz Arca Vidal
Format: Article
Language:English
Published: Seisense 2024-09-01
Series:SEISENSE Business Review
Subjects:
Mental Accounting Practices
Spending Behavior
Perceived Risk
Convenience
Pleasure
Perceived Price
Online Access:https://journal.seisense.com/sbr/article/view/1087
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