Implicit and Explicit Consumer Perceptions of Cashews: A Neuroscientific and Sensory Analysis Approach

Implicit and Explicit Consumer Perceptions of Cashews: A Neuroscientific and Sensory Analysis Approach

This study investigated consumer perceptions of raw cashew nuts from two different private labels (private label A, PLA, and private label B, PLB), employing a combination of explicit (sensory analysis) and implicit (consumer neuroscience) methods. The objective was to analyse both conscious and unc...

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Bibliographic Details
Main Authors: Rocio Lopez-Navarro, Luis Montero-Vicente, Carmen Escriba-Perez, Juan M. Buitrago-Vera
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Foods
Subjects:
cashews
consumer neuroscience
sensory analysis
consumer food preferences
implicit measures
explicit measures
Online Access:https://www.mdpi.com/2304-8158/14/7/1213
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https://www.mdpi.com/2304-8158/14/7/1213

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