Designing a model of institutionalization of organizational culture based on synergy in the tourism holding of Parsian Hotels Group

Abstract The main goal of the current research is to institutionalize an organizational culture based on synergy. In this research, descriptive-quantitative research method was used. The statistical population of this research included all employees (Tourism Holding - Parsian Hotels Group), the samp...

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Bibliographic Details
Main Authors: Behnam Rahemi, Majid Jahangirfard, Farshad Hajalian
Format: Article
Language:fas
Published: Iranian Business Management Association 2024-09-01
Series:ارزش آفرینی در مدیریت کسب و کار
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Online Access:https://www.jvcbm.ir/article_180877_59fcfc653f08ad6a20414a09cf136ca1.pdf
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