Gender in acceptance of augmented reality in e-commerce: An international perspective
Objective: The objective of the article is to answer research questions about the role of gender in the significance of factors (motives and risks) affecting the acceptance of augmented reality (AR) technologies by young international e-commerce consumers. Research Design & Methods: The prima...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Krakow University of Economics
2024-12-01
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| Series: | International Entrepreneurship Review |
| Subjects: | |
| Online Access: | https://ier.uek.krakow.pl/index.php/pm/article/view/2279 |
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