Perceived Value and Purchase Influence of YouTube Beauty Vlog Content Amongst Generation Y Female Consumers
Globally and in South Africa, the beauty industry, which includes high-involvement products such as skincare, fragrance, makeup, and haircare products, is experiencing robust growth, something partially attributed to the rapidly growing influence of beauty social media influencers. While increased a...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2024-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/2024/1455264 |
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