An investigation of consumer willingness to pay for traceable pork accompanied by supplementary quality assurance information
IntroductionWith increasing consumer concern regarding food safety, willingness to pay (WTP) for food has become a significant focal point of research. This study explored consumer willingness to pay for traceable pork in Shanghai with additional quality credit information.MethodsIn October of 2020,...
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Main Authors: | Zengjin Liu, Tingting Fan, Caixia Li, Shanshan Wang |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2025-01-01
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Series: | Frontiers in Sustainable Food Systems |
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Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2025.1484396/full |
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