An investigation of consumer willingness to pay for traceable pork accompanied by supplementary quality assurance information

IntroductionWith increasing consumer concern regarding food safety, willingness to pay (WTP) for food has become a significant focal point of research. This study explored consumer willingness to pay for traceable pork in Shanghai with additional quality credit information.MethodsIn October of 2020,...

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Bibliographic Details
Main Authors: Zengjin Liu, Tingting Fan, Caixia Li, Shanshan Wang
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-01-01
Series:Frontiers in Sustainable Food Systems
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Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2025.1484396/full
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