PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA

The banking sector is one of the most dynamically developing areas in the field of information technology. Modern big data analytics tools provide a wide range of opportunities for the collection and subsequent analysis of heterogeneous data, including personal one. The need to build a platform for...

Full description

Saved in:
Bibliographic Details
Main Author: E. Zaytseva
Format: Article
Language:English
Published: Publishing House of the State University of Management 2018-06-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/1071
Tags: Add Tag
No Tags, Be the first to tag this record!