Sharing Economy: Why the Turkish consumers use Airbnb?
In recent years, the sharing economy has stimulated the development of entities that have contributed significantly to sustainability through the impact of technological, demographic, and cultural changes observed in society. This research aims to determine the motivation of participation of the Tur...
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| Format: | Article |
| Language: | English |
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University of Warsaw
2017-01-01
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| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Subjects: | |
| Online Access: | https://press.wz.uw.edu.pl/jmcbem/vol2017/iss2/7/ |
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| _version_ | 1849721031693959168 |
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| author | Volkan Yakin Ayşe İdil Kacar Canan Ay |
| author_facet | Volkan Yakin Ayşe İdil Kacar Canan Ay |
| author_sort | Volkan Yakin |
| collection | DOAJ |
| description | In recent years, the sharing economy has stimulated the development of entities that have contributed significantly to sustainability through the impact of technological, demographic, and cultural changes observed in society. This research aims to determine the motivation of participation of the Turkish consumers contributing to the sharing economy by using the self‑determination theory. For this purpose, a questionnaire was conducted with 160 participants contributing to the sharing economy through the use of Airbnb, which is the most commonly used among sharing economies around the world. Examining the results of the research, it is noted that among the three motivational factors (economic benefit, enjoyment, sustainability) which have a positive effect on attitude, only the level of perceived enjoyment has the highest effect on the attitude and also an effect on the behavior intention. |
| format | Article |
| id | doaj-art-2b4044bacb654dc8a7a44723c538796c |
| institution | DOAJ |
| issn | 2449-6634 |
| language | English |
| publishDate | 2017-01-01 |
| publisher | University of Warsaw |
| record_format | Article |
| series | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| spelling | doaj-art-2b4044bacb654dc8a7a44723c538796c2025-08-20T03:11:48ZengUniversity of WarsawJournal of Marketing and Consumer Behaviour in Emerging Markets2449-66342017-01-0120172253610.7172/2449-6634.jmcbem.2017.2.2Sharing Economy: Why the Turkish consumers use Airbnb?Volkan Yakin0Ayşe İdil Kacar1Canan Ay2Abant İzzet Baysal University, Bolu, TRCelal Bayar University, Manisa, TRCelal Bayar University, Manisa, TRIn recent years, the sharing economy has stimulated the development of entities that have contributed significantly to sustainability through the impact of technological, demographic, and cultural changes observed in society. This research aims to determine the motivation of participation of the Turkish consumers contributing to the sharing economy by using the self‑determination theory. For this purpose, a questionnaire was conducted with 160 participants contributing to the sharing economy through the use of Airbnb, which is the most commonly used among sharing economies around the world. Examining the results of the research, it is noted that among the three motivational factors (economic benefit, enjoyment, sustainability) which have a positive effect on attitude, only the level of perceived enjoyment has the highest effect on the attitude and also an effect on the behavior intention.https://press.wz.uw.edu.pl/jmcbem/vol2017/iss2/7/sharing economyconsumer behaviorsairbnb |
| spellingShingle | Volkan Yakin Ayşe İdil Kacar Canan Ay Sharing Economy: Why the Turkish consumers use Airbnb? Journal of Marketing and Consumer Behaviour in Emerging Markets sharing economy consumer behaviors airbnb |
| title | Sharing Economy: Why the Turkish consumers use Airbnb? |
| title_full | Sharing Economy: Why the Turkish consumers use Airbnb? |
| title_fullStr | Sharing Economy: Why the Turkish consumers use Airbnb? |
| title_full_unstemmed | Sharing Economy: Why the Turkish consumers use Airbnb? |
| title_short | Sharing Economy: Why the Turkish consumers use Airbnb? |
| title_sort | sharing economy why the turkish consumers use airbnb |
| topic | sharing economy consumer behaviors airbnb |
| url | https://press.wz.uw.edu.pl/jmcbem/vol2017/iss2/7/ |
| work_keys_str_mv | AT volkanyakin sharingeconomywhytheturkishconsumersuseairbnb AT ayseidilkacar sharingeconomywhytheturkishconsumersuseairbnb AT cananay sharingeconomywhytheturkishconsumersuseairbnb |