Sharing Economy: Why the Turkish consumers use Airbnb?

In recent years, the sharing economy has stimulated the development of entities that have contributed significantly to sustainability through the impact of technological, demographic, and cultural changes observed in society. This research aims to determine the motivation of participation of the Tur...

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Bibliographic Details
Main Authors: Volkan Yakin, Ayşe İdil Kacar, Canan Ay
Format: Article
Language:English
Published: University of Warsaw 2017-01-01
Series:Journal of Marketing and Consumer Behaviour in Emerging Markets
Subjects:
Online Access:https://press.wz.uw.edu.pl/jmcbem/vol2017/iss2/7/
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