What Drives Consumers in Poland and the Czech Republic When Choosing Engine Oil Brand?
Objective: The objective of the research was to study consumer decision-making and purchasing preferences when buying engine oils to reveal the presence of consumer preference heterogeneity. Research Design & Methods: Survey data were collected from Polish and Czech c...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2019-12-01
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| Series: | Entrepreneurial Business and Economics Review |
| Subjects: | |
| Online Access: | https://eber.uek.krakow.pl/eber/article/view/659 |
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