Use of Fear Appeal in Work Safety Messages: An Experimental Study
Persuasive communication messages are important in order to inform and motivate workers and encourage them to take work safety precautions. Fear appeals are broadly used to persuade individuals in public health and work safety communication messages. This experimental study compares attitudes, perce...
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| Format: | Article |
| Language: | English |
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Marmara University
2020-12-01
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| Series: | Türkiye İletişim Araştırmaları Dergisi |
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| Online Access: | https://dergipark.org.tr/tr/download/article-file/1454954 |
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| author | Selin Türkel Sema Misci Kip Feyza Elif Yasdıman |
| author_facet | Selin Türkel Sema Misci Kip Feyza Elif Yasdıman |
| author_sort | Selin Türkel |
| collection | DOAJ |
| description | Persuasive communication messages are important in order to inform and motivate workers and encourage them to take work safety precautions. Fear appeals are broadly used to persuade individuals in public health and work safety communication messages. This experimental study compares attitudes, perceived ethicality, fear emotions, and behavioral intention of workers when exposed to a stimulus containing the threat of physical injury message, compared to a stimulus without such a message. Findings reveal statistically significant differences in terms of attitude toward the message and perceived ethicality when comparing two treatments. However, no significant differences emerged in fearful emotions and behavioral intention. Therefore, associations on work safety, governmental organizations, social marketers, and occupational safety specialists should be cautious about the effectiveness of threat of injury messages. |
| format | Article |
| id | doaj-art-29eb6b74b541453785239948a0acd0e3 |
| institution | Kabale University |
| issn | 2630-6220 |
| language | English |
| publishDate | 2020-12-01 |
| publisher | Marmara University |
| record_format | Article |
| series | Türkiye İletişim Araştırmaları Dergisi |
| spelling | doaj-art-29eb6b74b541453785239948a0acd0e32025-01-26T18:32:08ZengMarmara UniversityTürkiye İletişim Araştırmaları Dergisi2630-62202020-12-013625326710.17829/turcom.8426953Use of Fear Appeal in Work Safety Messages: An Experimental StudySelin Türkel0https://orcid.org/0000-0002-6590-5607Sema Misci Kip1https://orcid.org/0000-0002-0285-4777Feyza Elif Yasdıman2https://orcid.org/0000-0003-4588-0614İZMİR EKONOMİ ÜNİVERSİTESİİZMİR EKONOMİ ÜNİVERSİTESİİZMİR EKONOMİ ÜNİVERSİTESİPersuasive communication messages are important in order to inform and motivate workers and encourage them to take work safety precautions. Fear appeals are broadly used to persuade individuals in public health and work safety communication messages. This experimental study compares attitudes, perceived ethicality, fear emotions, and behavioral intention of workers when exposed to a stimulus containing the threat of physical injury message, compared to a stimulus without such a message. Findings reveal statistically significant differences in terms of attitude toward the message and perceived ethicality when comparing two treatments. However, no significant differences emerged in fearful emotions and behavioral intention. Therefore, associations on work safety, governmental organizations, social marketers, and occupational safety specialists should be cautious about the effectiveness of threat of injury messages.https://dergipark.org.tr/tr/download/article-file/1454954korku çekiciliğiiş güvenliğitutumlaralgılanan etiklikkorku duygularıdavranışsal niyetfear appealwork safetyattitudesperceived ethicalityfear emotionsbehavioral intention |
| spellingShingle | Selin Türkel Sema Misci Kip Feyza Elif Yasdıman Use of Fear Appeal in Work Safety Messages: An Experimental Study Türkiye İletişim Araştırmaları Dergisi korku çekiciliği iş güvenliği tutumlar algılanan etiklik korku duyguları davranışsal niyet fear appeal work safety attitudes perceived ethicality fear emotions behavioral intention |
| title | Use of Fear Appeal in Work Safety Messages: An Experimental Study |
| title_full | Use of Fear Appeal in Work Safety Messages: An Experimental Study |
| title_fullStr | Use of Fear Appeal in Work Safety Messages: An Experimental Study |
| title_full_unstemmed | Use of Fear Appeal in Work Safety Messages: An Experimental Study |
| title_short | Use of Fear Appeal in Work Safety Messages: An Experimental Study |
| title_sort | use of fear appeal in work safety messages an experimental study |
| topic | korku çekiciliği iş güvenliği tutumlar algılanan etiklik korku duyguları davranışsal niyet fear appeal work safety attitudes perceived ethicality fear emotions behavioral intention |
| url | https://dergipark.org.tr/tr/download/article-file/1454954 |
| work_keys_str_mv | AT selinturkel useoffearappealinworksafetymessagesanexperimentalstudy AT semamiscikip useoffearappealinworksafetymessagesanexperimentalstudy AT feyzaelifyasdıman useoffearappealinworksafetymessagesanexperimentalstudy |