Use of Fear Appeal in Work Safety Messages: An Experimental Study
Persuasive communication messages are important in order to inform and motivate workers and encourage them to take work safety precautions. Fear appeals are broadly used to persuade individuals in public health and work safety communication messages. This experimental study compares attitudes, perce...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Marmara University
2020-12-01
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| Series: | Türkiye İletişim Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/1454954 |
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