MARKETING STRATEGY AND ORGANIZATIONAL CULTURE OF ENTERPRISE

MARKETING STRATEGY AND ORGANIZATIONAL CULTURE OF ENTERPRISE

The article considers the concepts of marketing strategy and organizational culture of the enterprise, their interaction. Suggestions for eliminating conflicts between marketing strategy and organizational culture of the enterprise are given. Marketing strategy is a promising approach to planning...

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Bibliographic Details
Main Authors: Vadym V. Tatarinov, Vadym S. Tatarinov
Format: Article
Language:English
Published: Alfred Nobel University Publisher 2021-06-01
Series:Êvropejsʹkij Vektor Ekonomìčnogo Rozvitku
Subjects:
marketing strategy
organizational culture
organizational structure
corporate culture
Online Access:https://eurodev.duan.edu.ua/images/PDF/2021/1/11.pdf
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