MARKETING STRATEGY AND ORGANIZATIONAL CULTURE OF ENTERPRISE
The article considers the concepts of marketing strategy and organizational culture of the enterprise, their interaction. Suggestions for eliminating conflicts between marketing strategy and organizational culture of the enterprise are given. Marketing strategy is a promising approach to planning...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Alfred Nobel University Publisher
2021-06-01
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| Series: | Êvropejsʹkij Vektor Ekonomìčnogo Rozvitku |
| Subjects: | |
| Online Access: | https://eurodev.duan.edu.ua/images/PDF/2021/1/11.pdf |
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