ENTREPRENEURIAL ORIENTATION AND SME PERFORMANCE: A SEQUENTIAL MEDIATION ANALYSIS OF MARKET AND LEARNING ORIENTATIONS
Drawing on the Resource-Based View and the Dynamic Capabilities Theory, this study aims to investigate the effect of entrepreneurial orientation on small and medium-sized enterprises (SME) performance. Additionally, it examines the mediating role of market orientation and learning orientation in the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sarawak Research Society (SRS)
2025-06-01
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| Series: | Journal of Applied Structural Equation Modeling |
| Subjects: | |
| Online Access: | https://jasemjournal.com/wp-content/uploads/2025/07/JASEM90202-Allammari-et-al.-2025.pdf |
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