THE EFFECTS OF INTERNAL GREEN MARKETING ON JOB SATISFACTION AND FINANCIAL OUTCOMES – THE CASE OF THE SERBIAN AGRIBUSINESS SECTOR
The purpose of this paper was to examine the effects of internal green marketing (IGM) on managers’ job satisfaction (JS) and organizational financial outcomes (FOs). An online survey was used to collect data. On the sample of 78 managers of medium-sized and large organizations in the Serbian agrib...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2025-03-01
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| Series: | Ekonomika Poljoprivrede (1979) |
| Subjects: | |
| Online Access: | https://ea.bg.ac.rs/index.php/EA/article/view/2392 |
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