Determinants of rice consumer lexicographic preferences in South Sulawesi Province, Indonesia

Rice is a very strategic staple food and plays an important role in supporting sustainable food security. Understanding consumer preferences is essential for stakeholders in the rice supply chain, including producers, marketers, and policymakers. This study aims to analyze the factors that influence...

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Bibliographic Details
Main Authors: Natsir Mohammad, Mardiyati Sri, Syafiuddin Syafiuddin
Format: Article
Language:English
Published: De Gruyter 2025-06-01
Series:Open Agriculture
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Online Access:https://doi.org/10.1515/opag-2025-0448
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