The Introduction of Loyalty Programs for the Retail Industry
Customer loyalty presents a paradox. Many see it primarily as an attitude-based phenomenon that can be significantly influenced by customer relationship management initiatives such as loyalty and affiliation programs, increasingly. However, empirical research shows that loyalty in competitive r...
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| Format: | Article |
| Language: | English |
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International Journal of Innovation in Marketing Elements
2022-02-01
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| Series: | International Journal of Innovation in Marketing Elements |
| Subjects: | |
| Online Access: | https://ijime.ir/index.php/ijime/article/view/65 |
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