Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach
Objective Since the mid-1950s, many subjects related to customer experience, including measuring the customer experience, its effect on loyalty and brand, etc. have been studied because building a strong customer experience is currently one of the most important management goals. The explosion of po...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2023-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97360_6fbdfc982ce07001ba2ad6f41910ea5f.pdf |
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