The effect of visual marketing on customer attention and revisit intentions at coffee shops in popular tourist destinations in Vietnam

The effect of visual marketing on customer attention and revisit intentions at coffee shops in popular tourist destinations in Vietnam

Type of the article: Research Article AbstractVisual marketing encompasses elements that affect how customers perceive visuals and influence their behavior. It significantly enhances customer experience, particularly in visually-driven sectors like tourism. However, there has not been much research...

Full description

Saved in:
Bibliographic Details
Main Authors: Thuy Dao Cam, Chi Le Truc, Cuong Nguyen Thai, Huyen Tran Thanh, Chi Nguyen Thi Mai, Tung Tran Hoang
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-07-01
Series:Innovative Marketing
Subjects:
attention
location
revisit intention
tourist destinations
visual marketing
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22585/IM_2025_03_Cam.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22585/IM_2025_03_Cam.pdf

Similar Items