Optimization of green-pricing strategies for two-sided marine freight platforms with network externality and multihoming effects

Optimization of green-pricing strategies for two-sided marine freight platforms with network externality and multihoming effects

Two-sided marine freight platforms attract massive participation from shippers and carriers through efficient matching of shipping demand and capacity resources. While intensifying market competition has driven these platforms to prioritize greenness level alongside pricing strategies, adopting hybr...

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Bibliographic Details
Main Authors: Weisi Zhang, Lulu Ji, Wen Chen
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-06-01
Series:Frontiers in Marine Science
Subjects:
two-sided market
marine freight platform
greenness level
pricing strategy
Stackelberg game
Online Access:https://www.frontiersin.org/articles/10.3389/fmars.2025.1601322/full
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