Optimization of green-pricing strategies for two-sided marine freight platforms with network externality and multihoming effects
Two-sided marine freight platforms attract massive participation from shippers and carriers through efficient matching of shipping demand and capacity resources. While intensifying market competition has driven these platforms to prioritize greenness level alongside pricing strategies, adopting hybr...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-06-01
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| Series: | Frontiers in Marine Science |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fmars.2025.1601322/full |
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