CONSUMER BETWEEN OBJECTIVE AND SUBJECTIVE
We live in a society where the consumer, due to the diversity and abundance of products and services whose characteristics are becoming more similar, has to make choices that are increasingly difficult. Another aspect that has led to a profound transformation of the consumer behavior is due to th...
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2013-06-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1221 |
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| Summary: | We live in a society where the consumer, due to the diversity and abundance of products
and services whose characteristics are becoming more similar, has to make choices that are
increasingly difficult. Another aspect that has led to a profound transformation of the
consumer behavior is due to the large volume of information, supplied by the Internet,
information which in some cases is not accurate, but is decisively influencing the consumer.
In equal measure, the difficulty of making a purchasing decision is caused by the fact that
with the opening to the global market, where the products and services were
depersonalized, gaining common features, and where the concept of quality tends to no
longer relate to the same standards as a few decades ago, having suffered major changes.
The quality of products is a fundamental requirement of competitiveness, and quality
assessment is a personal right of the consumer, because this is a direct effect of quality of
life. (“Fundamentele ştiinţei mărfurilor” Dinu Vasile, 2008) |
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| ISSN: | 1582-9146 2247-9104 |