CONSUMER BETWEEN OBJECTIVE AND SUBJECTIVE
We live in a society where the consumer, due to the diversity and abundance of products and services whose characteristics are becoming more similar, has to make choices that are increasingly difficult. Another aspect that has led to a profound transformation of the consumer behavior is due to th...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2013-06-01
|
| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1221 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|