Sketching a comprehensive picture of the marketing discipline: a bibliometric analysis covering eight top-tier journals
Purpose – This study aims to examine marketing trends spanning a period of 26 years to scrutinize North American influence in marketing research, as well as enhance comprehension of interdisciplinary marketing knowledge and identify prominent scholars, universities, countries, and articles that warr...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2025-03-01
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| Series: | Spanish Journal of Marketing-ESIC |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/SJME-02-2022-0017/full/pdf |
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