Problems and Countermeasures of “Internet plus” Marketing in Home Appliance Industry -- Taking Gree Electric Appliance as an Example
This study takes Gree Electric Appliance as an example to analyze the problems encountered in the implementation of “Internet plus” marketing in the home appliance industry and put forward corresponding countermeasures and suggestions. This article first points out the problems that Gree Electric ha...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/09/shsconf_icdde2025_01013.pdf |
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