Key criteria for choosing restaurants and food delivery scenarios in Moscow
In a growing food delivery market, understanding consumer behaviour becomes a basic factor in the development of food delivery services. This study identifies criteria for selecting a restaurant by consumers and scenarios of ordering food delivery. The main purpose of the research is to define consu...
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Main Authors: | D. A. Khokhlov, A. S. Brazhnikova |
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Format: | Article |
Language: | English |
Published: |
Publishing House of the State University of Management
2024-03-01
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Series: | Вестник университета |
Subjects: | |
Online Access: | https://vestnik.guu.ru/jour/article/view/5026 |
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